Where Business Owners Get Better at Decisions
Ask the CFO
Join Fractional CFO Lowell Mora and experienced operators for live, practical conversations on the financial and operational decisions that actually move your business forward.
Live on Zoom | 1st & 3rd Tuesdays | Open Q&A included

This is the room you want to be in if...
- You’re making decisions that carry real weight
- You want practical perspective—not theory
- You value how other operators think, not just what they do
- You want access to experienced voices you can actually ask questions to
Most business leaders don’t need more information.
They need better decision discipline.
Ask the CFO is a live, interactive session where we unpack real business challenges—cash flow, growth, pricing, team structure, and risk—and talk through how to approach them with clarity.
How Each Session Works
Focused Topic (15 min)
A practical breakdown of a real issue.
Guest Conversation
What’s working in the real world—and what’s not.
Open Q&A
Bring your situation. We’ll talk through it live.
Register for Upcoming Sessions:
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Tuesday, April 21 · 11am EDT (1h)View more
**This session will be held live on Zoom, and you’ll receive the join link after you register.
Guest: Ken Scales, Founder & …
Read more**This session will be held live on Zoom, and you’ll receive the join link after you register.
Guest: Ken Scales, Founder & CEO of Scalesology
Artificial Intelligence is everywhere right now. Every company seems to be talking about it, and many leadership teams feel pressure to have an “AI strategy.”
But for most small and mid-sized businesses, the real question is much simpler:
Where does AI actually help the business run better?
In this session of Ask the CFO, Lowell will be joined by Ken Scales, Founder and CEO of Scalesology, a firm that helps organizations use data, analytics, and modern technology to improve operational performance and decision-making.
Ken works with companies across a range of industries to turn complex data and technology challenges into practical solutions that improve efficiency and support growth.
Together, Lowell and Ken will discuss how AI is being implemented today in businesses that are well below the Fortune 500 level — companies that may not have large data teams but still want to operate smarter.
The conversation will focus on practical questions many leaders are asking right now, including:
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Where AI can create real efficiency in small and mid-sized businesses
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Why a strong data foundation matters before adopting AI tools
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How companies under $10M in revenue are using AI for automation, predictive insight, and operational improvement
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Why the best AI initiatives start with identifying specific business problems, not just adopting new technology
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Examples of how leaders are using tools like ChatGPT, Claude, and other platforms to support real business decisions
As always, the session will be conversational and interactive, with time for questions and discussion with the group.
If you’ve been hearing about AI but are still trying to understand how it fits into the reality of running a business, this will be a practical place to start.
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Tuesday, May 5 · 11am EDT (1h)View more
Turning Referrals Into a Predictable Growth Channel with guest John Gies
Tuesday, May 5 2026 · 10am – 11am CT
Read more
Live on Zoom…Turning Referrals Into a Predictable Growth Channel with guest John Gies
Tuesday, May 5 2026 · 10am – 11am CT
Live on Zoom (link provided after registration)As businesses grow, two things tend to get less clear—not more:
How you talk about what you do
And where your next opportunities are coming fromMany companies rely on referrals, but leave them to chance. At the same time, their message often becomes focused on what they offer, rather than the problems they solve.
In this session of Ask the CFO, I’ll be joined by John Gies of Resonant Business Solutions for a practical, conversational discussion around these two areas.
We’ll talk through:
- Why a clear, problem-focused message matters more than ever
- How to create messaging that gets people to raise their hand
- What it looks like to build predictable referral partnerships
- Why most referral strategies don’t work—and how to approach them differently
- How these two pieces connect to more consistent revenue growth
As always, this will be a live, interactive session. We’ll start with a focused conversation and leave time for questions and discussion with the group.
If you’re thinking about how to generate more consistent opportunities—and communicate your value more clearly—this will be a useful conversation to be part of.
About Our Guest:
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John Gies works with business owners to build sustainable, profitable revenue and companies that don’t depend on them for every decision. With over 20 years of experience in corporate sales across industries including telecom, banking, healthcare, and law, he brings practical insight and real-world strategies to help businesses grow while building stronger teams and healthier organizations.
Stay in the Ask the CFO Loop
Get invites, reminders, and replays—so you don’t miss the conversations that matter.

Running a business means making decisions that affect cash flow, growth, and long-term value—often without enough perspective.
With over 30 years of experience working alongside owners of privately held businesses, Lowell brings a practical, outside perspective to those decisions.
These sessions are designed to help you think more clearly, act more confidently, and avoid costly missteps.
When: 1st & 3rd Tuesdays
Time: 10 AM CST / 11 AM EST
Where: Live on Zoom (link sent after registration)
Want to Join as a Guest?
I invite experienced operators and advisors to be part of these conversations.
Great guests are typically:
- Business owners or executives
- Advisors working closely with companies
- People with practical experience—not just theory
Why join:
- Share your perspective with an engaged audience
- Be part of thoughtful, unscripted conversations
- Build relationships with other operators
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