Articles

Ask the CFO Replay: Making the Tough Calls in Your Business

In this week’s Ask the CFO, we stepped away from financial statements and numbers for a moment and talked about something that affects nearly every small and family-owned business: making the tough people decisions.

If you run a business, you know exactly what I mean.

Most of the time, the hardest problems in a company aren’t spreadsheets or strategy. They’re people. And in smaller organizations—where teams are tight and relationships run deep—those decisions can be especially difficult.

But …

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Private Equity: What makes buyers comfortable

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Once a business clears the first hurdle — leadership, operations, and scalability — private equity firms turn their attention to risk, clarity, and transition readiness.

This is where many family-owned businesses stall, even if they’re profitable.

Here’s what buyers look for next.

Solid financial performance and transparency
Consistent revenue, healthy margins, and a strong balance sheet matter — but just as important is clean, credible financial reporting.

Growth potential
Buyers want realist…

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What private equity notices first: Thinking about selling someday? Read this

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When private equity firms look at a family-owned business, most owners assume the numbers are all that matter.

They’re important — but they’re not where buyers start.

The first thing private equity looks for is whether the business can operate without the owner at the center of everything.

Here’s what that means in practice.

Strong management team
Buyers want a capable leadership team that can run the business, execute strategy, and make decisions without constant owner involvement.

Scalable…

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Why some loans cost more than expected

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One thing I see business owners underestimate all the time when taking on debt is the financial reporting requirements that come with it.

Depending on the size of the loan and how the lender views risk, you may be required to provide:

  • Internally prepared financial statements

  • Reviewed financials from an outside accounting firm

  • Or a full annual audit

What often surprises people is that these requirements are not one-time asks. They remain in place for the life …

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When HR Headaches Slow Down Growth (and What to Do About It)

In a recent Ask the CFO session, I invited my friend Rob Stepen from Insperity to join us for a conversation about something that rarely gets enough strategic attention in small and mid-sized businesses: HR.

Not the people side of HR. The operational, compliance-heavy, time-consuming side that quietly absorbs leadership attention and slows momentum.

What unfolded during that conversation was less about a specific service and more about a pattern I see over and over again in gro…

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Closing January with Clarity: Let’s Talk Cash Flow

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As January comes to a close, I want to pause—not to look backward, but to get very intentional about what matters most right now.

If there’s one thing I want business owners to stay focused on in 2026, it’s this:

Cash flow awareness isn’t optional. It’s foundational.

Not in a reactive, anxiety-driven way—but in a clear, steady, “I know where I stand” way.

Over the years, working with small, family-owned, and private equity-backed businesses at Impact CFO, I’ve seen the same pattern repeat it…

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Why Price Escalation Clauses Matter Right Now

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At Impact CFO, we believe the strongest businesses are built where strategy, operations, and trusted partnerships meet. That’s why I was honored to be featured as a Power Partner in a recent newsletter published by Framework Legal—a firm that shares our belief that business is ultimately about people.

Framework Legal doesn’t just provide legal documents or transactional advice. Their entire approach is centered on understanding how a business truly operates, where it’s going, and how to protect…

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Ask the CFO Recap: The Final Conversation of 2025

Banking whiplash, real estate reality, and what to control when everything feels uncertain

Our final Ask the CFO session of 2025 didn’t have a formal guest lined up—and honestly, that made it even better.

It turned into the kind of conversation small and family-owned business leaders actually need: practical observations from the field, a few strong opinions, and a reminder to keep your focus where it belongs when the market refuses to behave.

Here’s what we covered.


1) “The banks are acti…

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Starting Strong: Why Proactive Planning Defines Your Entire Year

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Every December, I remind the business owners I work with of something simple but game-changing:

You don’t rise to the level of your goals; you rise to the level of your preparation.

Most companies coast through December. They slow down, let projects drift, postpone decisions, and hope that January will magically reset their motivation.

But success in the new year isn’t created in January. It’s created before January.

Proactive planning is one of the strongest indicators of whether an organiz…

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Executive Connect Podcast: Why 50% of Family Businesses Fail, and How to Make Sure Yours Doesn’t

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What happens to your business when you step away, or worse, can’t come back? In this episode of Executive Connect, host Melissa Aarskaug sits down with Lowell Mora, fractional CFO and founder of Impact CFO, to talk about the silent risks that cause nearly half of family-owned businesses to fail within two years of the founder’s exit. Lowell shares what most owners get wrong about succession planning, the trap …

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