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For many business owners, an external sale is the best path to exit. Whether selling to a competitor, private investor, or private equity firm, a well-planned transition can provide financial security and ensure the company’s long-term success. However, selling a business isn’t as simple as finding a buyer—it requires careful preparation, strategic decision-making, and an understanding of the potential benefits and challenges.

Key Considerations for an External Sale

One of the most important s…

Passing your business to the next generation is a major milestone—one that requires careful planning, strategy, and open communication. While the idea of keeping a business in the family is appealing, the reality is that many family-owned businesses don’t survive the transition. In fact, only 1 in 3 make it from the first to the second generation, and just 1 in 8make it to the third.

As a CFO with over 30 years of experience, I specialize in helping business owners navigate these transitions—av…

One of the most common things I hear from business owners and sales teams is this:

“We can’t raise prices. Customers will leave.”

I’ve been hearing some version of that for decades, and in most cases, it simply isn’t true.

On this recent Ask the CFO session, we talked about pricing, margins, and why too many businesses wait too long to make adjustments. If your costs have gone up but your pricing has stayed still, you are likely putting pressure on your margins whether you realize it or not.

If you run a small or family-owned business, you’ve likely felt the hesitation around raising prices. Costs are climbing — payroll, materials, insurance, freight — and yet your pricing may still reflect a different economic reality. The math says one thing. Emotion says another.

Over the years, I’ve seen the same concerns surface in conversations with owners. Let’s address them directly and calmly.

Misconception #1: “Customers will all leave if we raise prices.”

This is the fear that keeps mo…

In this week’s Ask the CFO, we stepped away from financial statements and numbers for a moment and talked about something that affects nearly every small and family-owned business: making the tough people decisions.

If you run a business, you know exactly what I mean.

Most of the time, the hardest problems in a company aren’t spreadsheets or strategy. They’re people. And in smaller organizations—where teams are tight and relationships run deep—those decisions can be especially difficult.

But …

Once a business clears the first hurdle — leadership, operations, and scalability — private equity firms turn their attention to risk, clarity, and transition readiness.

This is where many family-owned businesses stall, even if they’re profitable.

Here’s what buyers look for next.

Solid financial performance and transparency
Consistent revenue, healthy margins, and a strong balance sheet matter — but just as important is clean, credible financial reporting.

Growth potential
Buyers want realist…

When private equity firms look at a family-owned business, most owners assume the numbers are all that matter.

They’re important — but they’re not where buyers start.

The first thing private equity looks for is whether the business can operate without the owner at the center of everything.

Here’s what that means in practice.

Strong management team
Buyers want a capable leadership team that can run the business, execute strategy, and make decisions without constant owner involvement.

Scalable…