Articles

Every December, I remind the business owners I work with of something simple but game-changing:

You don’t rise to the level of your goals; you rise to the level of your preparation.

Most companies coast through December. They slow down, let projects drift, postpone decisions, and hope that January will magically reset their motivation.

But success in the new year isn’t created in January. It’s created before January.

Proactive planning is one of the strongest indicators of whether an organiz…

One of our final Ask the CFO sessions of the year brought a timely and highly practical conversation with Amanda Martinez of VCU Risk Advisors. As many business owners wind down for the holidays, issues like insurance coverage, cyber threats, personal risk exposure, and multi-state assets tend to surface—especially for owners with both business and personal holdings to protect.

Amanda works in a niche most people don’t even realize exists: high-net-worth personal risk management. Her firm speci…

Price increases are never easy to talk about, yet most leaders find themselves needing to have these conversations more frequently than ever. Tariffs, supply chain shifts, labor costs, and rising overhead are tightening margins across the industry. What creates real problems, though, isn’t the increase itself—it’s the hesitation around communicating it.

Too many business owners wait until the last possible moment or try to absorb the impact quietly. In the long run, that approach strains the bu…

At some point, every owner faces the same moment: you look at what you’ve built and realize it’s time to start thinking about what comes next.

You’ve spent years hiring, selling, fixing, and figuring things out. You’ve taken the risk, made the sacrifices, and probably skipped more vacations than you can count. The question now is: how do you turn all that work into lasting value — for you, your family, and your team?

Start with what success means to you

There’s no one-size-fits-all exit plan.…

Every time Lean comes up in a conversation with a business owner or CFO, I hear some version of the same question:

“We rolled out Lean… why didn’t it last?”

After our latest Ask the CFO session with Mike Craig and William Craig from GKW Business Solutions, I think the answer is clearer than ever. Lean doesn’t fail because people don’t understand the tools. It fails because leadership doesn’t change the behaviors that make those tools meaningful.

Mike spent years in manufacturing finance befor…

I talk to a lot of business owners who say, “I’d love to give my team a stake in the business, but I’m not ready to hand it over.”

Good. You don’t have to.

Ownership doesn’t have to be all or nothing. There are smart, flexible ways to bring key people in, reward loyalty, and build commitment — without giving up control or cash flow too early.

A few ways to do it

• Gradual ownership transfers. You can set milestones where equity is earned over time — based on performance, tenure, or contribut…

Every owner eventually asks the same question: What happens when I’m not here?

It doesn’t always come from wanting to retire. Sometimes it comes after a long week, a health scare, or just the realization that time moves faster than you thought.

The truth is, most small and family business owners wait too long to figure it out. Then, when the time comes, they have limited options and a lot of pressure.

Let’s talk about what those options actually look like — and how to start planning earl…

Most small and midsized businesses don’t have a marketing problem — they have a measurement problem.

You’re spending time (and probably money) on websites, social posts, trade shows, maybe even ads. But if you asked, “What return are we getting on all this?” the answer usually sounds something like:

“We’re getting our name out there.”

That’s not a strategy. That’s hope. And as a CFO, I’ll tell you — hope doesn’t make for a good business plan.

Marketing Should Work Like Any Other Invest…

If you own a small or family-run business, there’s a good chance your fingerprints are on just about everything.
You know every customer, every supplier, every number in QuickBooks. You’ve spent years building this thing — and let’s be honest, it works because you work.

That’s exactly why thinking about stepping back, selling, or even taking a long vacation feels impossible.
It’s not that you don’t want to step away. It’s that you can’t quite imagine what would happen if you did.

But here’s what…