Articles

Turning Referrals Into a Predictable Growth Channel

Insights from Ask the CFO with John Gies

In our most recent Ask the CFO session, I had the opportunity to sit down with John Gies, founder of Resonant Business Solutions, to talk about something most business owners rely on—but very few truly manage well:

Referrals.

Before we get into it, here’s where you can connect with John and learn more about his work:

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Start here before you touch AI

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 There’s a question I keep hearing right now, and it usually comes up pretty quickly in a conversation:

“How should we be using AI in our business?”

It sounds like the right question. It feels practical. It feels like something you shouldhave an answer to right now.

But it’s actually the wrong place to start.

In last month’s Ask the CFO session on AI with Ken Scales, we kept coming back to something much simpler. Ken Scales said it directly:

“What are we trying to achieve first? It’s not, l…

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Major Hurdles in Business Transitions: Customer Concentration & Management Team Readiness

When preparing for a business transition—whether passing it to a family member, selling to an external buyer, or stepping back from daily operations—certain risks can significantly impact the process. Two of the biggest challenges business owners face are customer concentration and management team readiness. These factors can affect business valuation, buyer interest, and long-term stability after the transition. Addressing these early can make the difference between a smooth transition and one …

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AI for Growing Businesses: Where It Actually Helps (and Where It Doesn’t)

In this session of Ask the CFO, I sat down with Ken Scales to talk about AI.

It’s everywhere right now. Every company feels like they need an AI strategy. Boards are asking about it. Leadership teams feel like they’re behind if they don’t have an answer.

But most of the conversations I’m having with business owners aren’t about strategy—they’re about pressure. It usually comes out like this: “What are we supposed to be doing with AI?”

So instead of trying to cover everything, we focused on wh…

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How Is the Value of Your Business Calculated by the Market?

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For business owners thinking about selling, transitioning ownership, or simply strengthening their company’s financial position, understanding business valuation is essential. The market doesn’t just look at revenue—it assesses profitability, risk, industry conditions, and future potential. Knowing what factors drive business value can help owners make smarter decisions to increase their company’s worth.

Key Factors That Determine Business Value
  1. Financial Perform…

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Getting Ready for the Change: How Long Should You Prepare for a Business Transition?

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Hi ,

Succession planning isn’t something that happens overnight. Whether passing the business to a family member, selling to an external buyer, or transitioning to employee ownership, proper preparation takes time—often more than business owners expect. The earlier you start planning, the more control you have over the outcome and the smoother the transition will be.

How Long Does It Take to Prepare for a Transition?

The ideal timeframe for preparing a business tra…

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Why Founders Feel Trapped in Their Own Business And what it actually takes to step out of the center

Most founders don’t have a strategy problem. They have a decision discipline problem.

That was the core of this Ask the CFO session with Dr. John Fulwider of Drive Growth Now—and it’s something I see all the time working with business owners.

On paper, things look solid. The business is growing. There’s a team. Systems are in place. From the outside, it looks like it should be working. And yet, the founder still feels stuck. Still feels like they can’t step away…

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Considering an External Sale? What Business Owners Need to Know

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For many business owners, an external sale is the best path to exit. Whether selling to a competitor, private investor, or private equity firm, a well-planned transition can provide financial security and ensure the company’s long-term success. However, selling a business isn’t as simple as finding a buyer—it requires careful preparation, strategic decision-making, and an understanding of the potential benefits and challenges.

Key Considerations for an External Sale

One of the most important s…

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Will Your Business Survive the Next Generation? Here’s How to Plan for It

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Passing your business to the next generation is a major milestone—one that requires careful planning, strategy, and open communication. While the idea of keeping a business in the family is appealing, the reality is that many family-owned businesses don’t survive the transition. In fact, only 1 in 3 make it from the first to the second generation, and just 1 in 8make it to the third.

As a CFO with over 30 years of experience, I specialize in helping business owners navigate these transitions—av…

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Mentorship for Fractional CFOs: Learning the Work Behind the Role

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Over the last few years, I’ve spoken with many finance professionals who are exploring the idea of becoming a fractional CFO.

Some are stepping out of corporate roles. Others have already started working independently and are trying to refine their approach. In most cases, the technical side of finance isn’t the issue.

The challenge is learning how to operate as a trusted advisor inside someone else’s business.

Fractional work often means stepping into founder-led or…

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