Articles

Too Much Risk in One Basket? Four Smart Moves to Reduce Customer Concentration Risk

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We’ve talked about how customer concentration can quietly shape risk, valuation, and operational stress in your business. Now let’s talk solutions.

The good news? You don’t have to overhaul everything or fire your best client. There are small, strategic shifts that can make your business more resilient—without losing what makes it special.

Here are four moves I help clients make:

  1. Diversify your customer base.
    Start actively seeking new accounts—particularly those outside your core niche or g…

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Ask the CFO Recap: How to Rethink Customer Concentration Risk - August 18th, 2025

The Real Risk Lurking in Your Revenue: Customer Concentration

Let’s talk about something that doesn’t always make it onto the dashboard but has an outsized impact on your financial health: customer concentration.

If more than 30–40% of your revenue is coming from just one or two clients, your business is more exposed than you might think. Whether you're planning to grow, transition, or eventually exit—this is a number worth paying attention to.

Why It Matters

Customer concentration doesn’t j…

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How Customer Concentration Impacts Your Valuation

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Even if you’re not thinking about selling today, it’s worth considering how your business looks through the eyes of a potential buyer or investor. Because when customer concentration is high, most serious buyers will flag it as a risk—and discount accordingly.

Why?
Buyers aren’t just investing in what the business is today. They’re betting on future earnings. And if too much of your future relies on one or two customer relationships, the whole thing starts to look fragile.

Here’s what experienc…

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When One Client Drives the Whole Ship

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The Hidden Operational Risks of Customer Concentration

Last week we introduced the idea of customer concentration—how too much revenue from too few clients can create unseen risk. This week, let’s look at how that plays out in real-time, every day, inside your operations.

Here’s the reality: when one customer makes up a big chunk of your income, your entire operation starts to bend around their needs.

  • You prioritize their timeline.
  • You adapt your systems and people to their processes.
  • You…

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The Hidden Danger of Revenue Dependence — Ask the CFO, August 5

Are You Relying Too Heavily on One Customer?

Let’s talk about something I see far too often—and that too many business owners ignore until it becomes a problem: customer concentration.

In our August session of Ask the CFO, we dug into what happens when a significant portion of your revenue comes from just a handful of clients. For some of the business owners I work with, it’s one client making up 50%, 60%, or even 70% of the total top line. That might feel like stability—but the risk is real, …

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One Client Driving All Your Revenue? Understanding Customer Concentration: A Quiet Risk for Small Businesses

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 Understanding Customer Concentration: A Quiet Risk for Small Businesses

For Family-Owned Business Owners

Let’s talk about something that doesn’t always make it onto the dashboard but quietly shapes your financial health: customer concentration.

Customer concentration refers to how much of your revenue is tied up with just a few clients. If more than 30–40% of your income is coming from one or two customers, your business is more exposed than you might think.

Sure, having big clients feels g…

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Connecting the Dots: How RPA Unifies Systems and Powers Scalable Growth

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Let’s call it like it is — most small and mid-sized businesses are held together by duct tape, good intentions, and a whole lot of spreadsheets.

Your CRM doesn’t talk to your accounting software.
Your online orders don’t sync with your inventory system.
And every department has a slightly different version of what’s actually going on.

This patchwork can work — for a while. But when it’s time to grow? That’s when the cracks start to show.

That’s where Robotic Process Automation (RPA) earns its s…

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Smarter Inventory, Less Headache: How RPA Streamlines Stock Management

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If you’ve ever walked into your warehouse and thought,
“Why do we have so much of this… and none of what we actually need?”
—you’re not alone.

Inventory can quietly become one of the biggest operational challenges in a business. And for small to mid-sized companies, it’s not just about space — it’s about cash flow, customer satisfaction, and the ability to grow without chaos.

Too much inventory? You’ve got money sitting on shelves.
Too little? You’re losing sales and disappointing customers.
Eithe…

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Automate Everything: Key Takeaways from the July 15 “Ask the CFO” with Lowell Mora

This month’s Ask the CFO session was all about automation—and not just the futuristic kind. We focused on real, practical ways to automate and streamline processes in small and mid-sized businesses using tools that are already available and often underutilized.

For years, I’ve talked about shifting finance teams from being stuck in transactional work to delivering more strategic, value-added insight. The truth is, many businesses still run on spreadsheets, green bar reports, and systems that ha…

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Faster Service, Fewer Bottlenecks: How RPA Improves Customer Response Times

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These days, speed isn’t just nice to have — it’s expected.

Customers don’t want to wait hours (or days) to get an order confirmation, invoice update, or shipping status. If they can get faster answers somewhere else, they will. And if your team is buried under a pile of emails and spreadsheets, even your rock stars can’t keep up.

That’s where Robotic Process Automation (RPA) steps in.
Not to replace your people — but to support them, take the pressure off, and make sure your customers hear back…

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