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family owned business

Executive Connect Podcast: Why 50% of Family Businesses Fail, and How to Make Sure Yours Doesn’t

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What happens to your business when you step away, or worse, can’t come back? In this episode of Executive Connect, host Melissa Aarskaug sits down with Lowell Mora, fractional CFO and founder of Impact CFO, to talk about the silent risks that cause nearly half of family-owned businesses to fail within two years of the founder’s exit. Lowell shares what most owners get wrong about succession planning, the trap …

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Your Legacy Plan: Turning a Lifetime of Work Into Long-Term Value

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At some point, every owner faces the same moment: you look at what you’ve built and realize it’s time to start thinking about what comes next.

You’ve spent years hiring, selling, fixing, and figuring things out. You’ve taken the risk, made the sacrifices, and probably skipped more vacations than you can count. The question now is: how do you turn all that work into lasting value — for you, your family, and your team?

Start with what success means to you

There’s no one-size-fits-all exit plan.…

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Ask the CFO: The Missing Ingredient in Lean: Leadership Behavior, Not More Tools with guests Mike & Will Craig

Every time Lean comes up in a conversation with a business owner or CFO, I hear some version of the same question:

“We rolled out Lean… why didn’t it last?”

After our latest Ask the CFO session with Mike Craig and William Craig from GKW Business Solutions, I think the answer is clearer than ever. Lean doesn’t fail because people don’t understand the tools. It fails because leadership doesn’t change the behaviors that make those tools meaningful.

Mike spent years in manufacturing finance befor…

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Creative Ways to Share Ownership (Without Losing Control)

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I talk to a lot of business owners who say, “I’d love to give my team a stake in the business, but I’m not ready to hand it over.”

Good. You don’t have to.

Ownership doesn’t have to be all or nothing. There are smart, flexible ways to bring key people in, reward loyalty, and build commitment — without giving up control or cash flow too early.

A few ways to do it

  • Gradual ownership transfers. You can set milestones where equity is earned over time — based on performance, tenure, or contribut…

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Who Could Actually Take Over Your Business?

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Every owner eventually asks the same question: What happens when I’m not here?

It doesn’t always come from wanting to retire. Sometimes it comes after a long week, a health scare, or just the realization that time moves faster than you thought.

The truth is, most small and family business owners wait too long to figure it out. Then, when the time comes, they have limited options and a lot of pressure.

Let’s talk about what those options actually look like — and how to start planning earl…

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Ask the CFO with Bekah Carlson: Make Your Marketing Pay Off Like an Investment

Most small and midsized businesses don’t have a marketing problem — they have a measurement problem.

You’re spending time (and probably money) on websites, social posts, trade shows, maybe even ads. But if you asked, “What return are we getting on all this?” the answer usually sounds something like:

“We’re getting our name out there.”

That’s not a strategy. That’s hope. And as a CFO, I’ll tell you — hope doesn’t make for a good business plan.

impact cfo line
Marketing Should Work Like Any Other Invest…

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What Would Break if You Took Two Months Off?

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If you own a small or family-run business, there’s a good chance your fingerprints are on just about everything.
You know every customer, every supplier, every number in QuickBooks. You’ve spent years building this thing — and let’s be honest, it works because you work.

That’s exactly why thinking about stepping back, selling, or even taking a long vacation feels impossible.
It’s not that you don’t want to step away. It’s that you can’t quite imagine what would happen if you did.

But here’s what…

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Ask the CFO 10/21/25: The Real Cost of Doing It All Yourself

Every month in Ask the CFO, I like to pull back the curtain on what’s really happening behind the numbers. Not the polished version we present in board meetings or end-of-year reports — but the real, everyday decisions that shape a company’s direction. Running a business isn’t just about spreadsheets and forecasts; it’s about how you spend your time, where you focus your energy, and what trade-offs you’re willing to make along the way.

What I’ve noticed lately — across clients in different indu…

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When Your Values and Financial Decisions Finally Align

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Every company faces trade-offs — cost versus quality, speed versus service, growth versus stability. Each one says something about what your business truly values.

These choices shape your reputation, your culture, and ultimately, your profitability. But too often, financial decisions are made in isolation — focused on short-term targets, investor expectations, or putting out fires — without connecting back to what the company actually stands for. When that happens, clarity fades. The business …

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Getting Everyone on the Same Page in Your Family Business: 5 Tools for Alignment in Family-Owned Businesses

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If you’ve ever worked in a family business, you know how easy it is for good intentions to turn into crossed wires. Everyone wants what’s best for the company — they just define “best” differently.

In my experience, the most successful family-owned businesses don’t rely on luck or shared history to stay aligned. They build alignment intentionally, through communication, structure, and clarity. It takes discipline, not just goodwill.

Here are five ways to strengthen cohesion and g…

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