Articles
business development
Ask the CFO: The Missing Ingredient in Lean: Leadership Behavior, Not More Tools with guests Mike & Will Craig
Every time Lean comes up in a conversation with a business owner or CFO, I hear some version of the same question:
“We rolled out Lean… why didn’t it last?”
After our latest Ask the CFO session with Mike Craig and William Craig from GKW Business Solutions, I think the answer is clearer than ever. Lean doesn’t fail because people don’t understand the tools. It fails because leadership doesn’t change the behaviors that make those tools meaningful.
Mike spent years in manufacturing finance befor…
Ask the CFO with Bekah Carlson: Make Your Marketing Pay Off Like an Investment
Most small and midsized businesses don’t have a marketing problem — they have a measurement problem.
You’re spending time (and probably money) on websites, social posts, trade shows, maybe even ads. But if you asked, “What return are we getting on all this?” the answer usually sounds something like:
“We’re getting our name out there.”
That’s not a strategy. That’s hope. And as a CFO, I’ll tell you — hope doesn’t make for a good business plan.
Marketing Should Work Like Any Other Invest…
Categories
- News (1)
- family owned business (51)
- small business (32)
- small business, (7)
- financials (9)
- ebitda (2)
- it solutions (1)
- rpa (8)
- podcast (3)
- succession (11)
- legacy (12)
- debt (3)
- cash flow (6)
- budget (6)
- forecasting (4)
- askthecfo (15)
- succession (4)
- legacy (1)
- legacy (2)
- succession planning (4)
- business value (2)
- 13 week ca (1)
- operations (4)
- inventory (1)
- operations (4)
- supply chain (2)
- manufacturing (1)
- tariffs (6)
- pricing (2)
- customer (1)
- customer concentration (6)
- mexico (1)
- near-shoring (1)
- marketing (1)
- business development (2)
- lean (1)
- leadership (2)
- insurance (1)
- risk (1)
- planning (1)