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pricing
Ask the CFO Replay: Raising Prices
One of the most common things I hear from business owners and sales teams is this:
“We can’t raise prices. Customers will leave.”
I’ve been hearing some version of that for decades, and in most cases, it simply isn’t true.
On this recent Ask the CFO session, we talked about pricing, margins, and why too many businesses wait too long to make adjustments. If your costs have gone up but your pricing has stayed still, you are likely putting pressure on your margins whether you realize it or not.
…Raising Prices Without Losing Your Nerve
If you run a small or family-owned business, you’ve likely felt the hesitation around raising prices. Costs are climbing — payroll, materials, insurance, freight — and yet your pricing may still reflect a different economic reality. The math says one thing. Emotion says another.
Over the years, I’ve seen the same concerns surface in conversations with owners. Let’s address them directly and calmly.
Misconception #1: “Customers will all leave if we raise prices.”
This is the fear that keeps mo…
Why Price Escalation Clauses Matter Right Now
At Impact CFO, we believe the strongest businesses are built where strategy, operations, and trusted partnerships meet. That’s why I was honored to be featured as a Power Partner in a recent newsletter published by Framework Legal—a firm that shares our belief that business is ultimately about people.
Framework Legal doesn’t just provide legal documents or transactional advice. Their entire approach is centered on understanding how a business truly operates, where it’s going, and how to protect…
Featured in Industrial Distribution: A Practical Approach to Price Increase Conversations
Price increases are never easy to talk about, yet most leaders find themselves needing to have these conversations more frequently than ever. Tariffs, supply chain shifts, labor costs, and rising overhead are tightening margins across the industry. What creates real problems, though, isn’t the increase itself—it’s the hesitation around communicating it.
Too many business owners wait until the last possible moment or try to absorb the impact quietly. In the long run, that approach strains the bu…
How to Talk Price Hikes Without Losing Your Customers
Don’t Go Silent—Talk to Your Customers
Let’s be honest—no one likes delivering bad news, especially when it’s about rising costs. But if you’re feeling the pressure of tariffs, your customers probably are too. The worst move you can make? Going quiet.
In my experience, especially with small to mid-sized companies, too many leaders put off these conversations or try to absorb all the impact themselves. That leads to squeezed margins, strained operations, and resentment all aro…
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